We're looking forward and excited to see what 2022 has to offer, but we owe our opportunity for growth to our learnings in 2021, a challenging yet memorable year for us.

Early in the year, we launched our first collaboration. The collection was designed at home, sampled over Zoom and then made from scratch in Italy, entirely from locally available materials. This is rarer than you might think.

Behind the scenes, ideas for our first store were starting to take shape. Retail approached differently, something that had been bubbling under the surface for years. And as it turns out, this was a poignant year for that vision to become reality. Retail has been hit hard, shops have closed, but from failure comes learning and from death comes regeneration. It's time for a new approach to retail. One that is more sustainable, more immersive and more adaptable.

As we neared the end of the year, we eventually moved into our new home on Chiltern Street, a reconsidered approach to retail where every single material, fixing and piece of furniture was questioned for its impact and circularity.

Just as we were settling in, the pandemic reared its head once more. Just as the high streets were starting to feel alive with the festive buzz, that COVID gloom dampened our spirits. The past few weeks haven't been what we expected but we are remaining positive for 2022 and taking great pleasure in welcoming people into our very first store.  

Despite the obvious, last year was a big year for us and this year is looking to be our biggest yet. We've got some exciting projects, big goals and we're delighted to have you on this journey with us.

So, here's a peek at what's to come over the next 12 months...

We're looking forward and excited to see what 2022 has to offer, but we owe our opportunity for growth to our learnings in 2021, a challenging yet memorable year for us.

Early in the year, we launched our first collaboration. The collection was designed at home, sampled over Zoom and then made from scratch in Italy, entirely from locally available materials. This is rarer than you might think.

Behind the scenes, ideas for our first store were starting to take shape. Retail approached differently, something that had been bubbling under the surface for years. And as it turns out, this was a poignant year for that vision to become reality. Retail has been hit hard, shops have closed, but from failure comes learning and from death comes regeneration. It's time for a new approach to retail. One that is more sustainable, more immersive and more adaptable.

As we neared the end of the year, we eventually moved into our new home on Chiltern Street, a reconsidered approach to retail where every single material, fixing and piece of furniture was questioned for its impact and circularity.

Just as we were settling in, the pandemic reared its head once more. Just as the high streets were starting to feel alive with the festive buzz, that COVID gloom dampened our spirits. The past few weeks haven't been what we expected but we are remaining positive for 2022 and taking great pleasure in welcoming people into our very first store.  

Despite the obvious, last year was a big year for us and this year is looking to be our biggest yet. We've got some exciting projects, big goals and we're delighted to have you on this journey with us.

So, here's a peek at what's to come over the next 12 months...

It's been a while since we added new frame shapes to our collection, but there's a good reason for that. Component design, sampling, prototyping and production can take anywhere from a few months to over a year when done properly. And we like to do things properly. We're a small team here in London with an equally small workshop team in the Dolomites. So we design and produce each small batch of frames at a pace that works for us which means we can offer you eyewear that will fit beautifully and stand the test of time.

That said, we're excited to say that we've got a refined selection of products on their way soon, including new frame designs and our highly anticipated frame clip-ons. Keep an eye on your emails as you'll be the first to hear of their release. But for now, you can browse our current collection by clicking the button below.

Making eyewear better with a (re)approach. We're putting quality at the forefront of everything we do, in the way we always have, and re-considering every element of the eyewear experience. We want 2022 to represent a new beginning for our industry and we're here to lead the way. Products, retail, collaboration, experiences, life; all done better.

Since the very beginning, we have always worked to improve everything we do, because good design is never finished. Creating real change comes from constant rethinking, regenerating, testing and collaborating. We may be using the best materials and design methods that we know right now, but by tomorrow there may be an even better innovative solution available.

And we want to be at the forefront.

We're looking forward to an ambitious 2022, we hope you are too.

1. Mycelium is the largest living organism on Earth.

2. There are more than 14,000 species of mycelia and mushrooms in the world.

3. Some species of fungi predate humans and date back to 420 million years.

4. One cubic inch of soil can contain over 9 miles of mycelia.

5. The largest mycelium network is the 'Armillaria Gallica' fungus in Oreon's Malheur National Forest, which stretches over four square miles.