OUR JOURNEY
CRAFT in Kallio: Leather Goods with Iina Kettunen
Helsinki is known for its hard-working residents, amazing design culture and variable weather patterns…I arrived in Helsinki in the evening to glorious sunshine and a bitter cold spell in the middle of April. In the morning I woke up to explore the city and opened my curtains to be greeted with a snow blizzard – not typical discovering weather. But the next two days were for exploring the 2012 ‘World Design Capital’
The Importance of Craftsmanship
CRAFT in SÖDERMALM: Indigo & Denim
For our first collection for Spring Summer 2017, we took inspiration from creative districts from around Europe, where local designers and artisans are returning to the use of high quality materials, traditional techniques and unique processes to make products that last. We travelled from London to Stockholm to learn more about a neighbourhood that’s getting noticed for its flawless design culture – Södermalm.
Winter Months & Into 2017
As a British Sunglasses brand the Winter Months can be a bit scarce of sunny days...but a little down-time from the lack of Sun gives us an excuse to gather our thoughts, reflect on the months after our launch in August and the development of the brand going forward. We thought we'd highlight some of our favourite moments of 2016 and give an insight into our ambitions and journey going into 2017.
Discoveries in Gràcia
Revealing our journey was a natural beginning for Monc, as we wanted to show how each of our products are designed, sourced and crafted to bring items that are truly genuine. For us, this is the most exciting part of a complex and intricate design process, which is tailored by our distinct design values. Each value builds the lifestyle of what we believe in as designers, and is reflected in every product that we create.
Online in August
In the build up to our launch we've been through intense designing, searching and testing so we could find the best craftsmen who help us in our vision to create truly artisanal and traditionally made frames. After finding the perfect match through long and agonising searching, each element of the MoNC experience followed down this same path.
How We Designed The Range
At Monc we go through a rigorous creative process when designing anything, and naturally we applied the same approach when deciding on each look.We’ve aimed to pair classic vintage styles with modern design thinking to build a selection of frames that are inspired by real creatives, and which suit the variety of face shapes around the world.
The MONC Values
Exploring Naples - Handmade in Italy
Final Prototyping
The Tortoiseshell Effect
Earlier in our journey we spoke about the time it's taken to source the best materials and how all factors that go into a product define what the product stands for. The source of our Italian acetate and the 'Tortoiseshell Effect' are what the MONC design values are built on. The Trade
