As I'm a Creative Designer, I have always learnt to conceptualise and compare ideas throughout the design process. So from the initial sketching stage to the final product - I constantly reflect on the design stage in hand.
Right now the challenge is deciding on a final square frame to take forward. We are trying to create a new approach to iconic vintage styles. The thicker frame is coming back into trend. Icons such as Michael Cane and Rock Hudson, notably turned the thick chunky specs style from the 1960s into an iconic and timeless look. For this reason, we had to bring back the style to our new range.