We are looking back to what we've been up to in the lead up to now. After months of research and sifting the web for the perfect eyewear manufacturers, we ordered samples of pairs from catalogues supplied by a factory in China (and neighbouring factories around the area I presume). Some samples came and the quality and materials were way off what we wanted. It was time to get back to the drawing board - and the best way to do this was to find out where the best brands have their eyewear produced - Italy!
London Fields is very close to one of the neighbourhoods that we want to discover during our journey. The main thing we want to share is the way that creative and inspiring people live.
After sketching almost a hundred conceptual designs the stage of developing the ones you love comes into play. In current trends, there are many pairs that look the same across many different brands. Most of the time you can't identify the independent style of sunglasses or spectacles just by looking at them - let alone the maker or where they've come from.
To find the right brand, we have to go through the rigorous process of sketching up many different logo designs. As graphic designers know this process can be long and arduous - you can end up loving a brand one day, and waking up to find that you can stand the sight of it!
On our way to Christmas, we think of the delights of unwrapping a mystery gift and unveiling whatever lies beneath. It's not just the contents inside, but the journey to it which brings a smile to our faces.
As I'm a Creative Designer, I have always learnt to conceptualise and compare ideas throughout the design process. So from the initial sketching stage to the final product - I constantly reflect on the design stage in hand.
When we release our products (hopefully in 2016) we want to create the best journey and experience for the people who buy them. To do this, the amount of research we do into each of the elements is very important. This is not only to find the best quality materials, but also because of where all of the elements come from.