To find the right brand, we have to go through the rigorous process of sketching up many different logo designs. As graphic designers know this process can be long and arduous - you can end up loving a brand one day, and waking up to find that you can stand the sight of it!
Here at MONC, it has taken us over six months to find the right name that will suit our brand ideologies. It's difficult to be sure about the logo and brand when you are thinking about all of the elements that create it - and, what we can really can stand behind and share with the world. But, with these mistakes, we find a better outcome, and so the brand will develop - as we do.