After sketching almost a hundred conceptual designs the stage of developing the ones you love comes into play. In current trends, there are many pairs that look the same across many different brands. Most of the time you can't identify the independent style of sunglasses or spectacles just by looking at them - let alone the maker or where they've come from.
We want our pairs to resonate our brand, and truly give the wearer a sense of individual style and creativity, without diving into the crowded pool of generic designs like others do. This is why you will see us define our pairs in different ways, and try to cut through the steady rhythm of look that so many people are stuck in.